Privacy Policy

At Lord of London, we care deeply about privacy. We believe in being transparent and upfront about how we collect, use and safely store your personal information. We know that you care about your privacy too, so here, we provide details on how we collect this information, how we use it, who has access to it, for what purpose and for how long. We reserve the right to modify and update this Privacy Policy at any time. Changes and clarifications to this Privacy Policy will take place immediately upon posting on the website, found at with your continued use of the website and our services you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations.

This Privacy Policy applies between you, the User of this Website and Lord of London of 162 Hutton Rd, Shenfield CM15 8NL, United Kingdom and 74 High St, Billericay CM12 9BS, United Kingdom, the owner and provider of this Website,, and any sub-domains of this site unless expressly excluded by their own terms and conditions and relates to any and all Data collected by us or provided by you in relation to your use of the website and our services. (which we’ll refer to as “the site”), Lord of London Shops (the “shops”), Lord of London Mobile Applications (the “Apps”). We’ll refer to the site, the shops, the apps and our other services as the “Services”. Lord of London is the data controller and is responsible for your personal information. You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.

This Privacy Policy does not apply to the practices of third parties who may also collect or receive information in connection with your use of the Services. By using our Services you agree to this Privacy Policy. Please read this Privacy Policy carefully. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Some of the information we collect is required and necessary information for us to perform our services when you purchase something from our stores, both online and offline, such as Jewellery and watch repairs, contacting you about bespoke Jewellery manufacture updates, completions, collections and valuations. Some of the information we collect is optional, we make you aware of this at the time we collect the information. Required types of information we collect and use include First and Last name, Email addresses, Phone number(s), Postal address, your computer’s internet protocol (IP) address and Cookies (where on website) that allow us to customise your experience and help us learn about the way our Website visitors access our Website. Optional types of personal information we collect and hold include Birth month, Anniversary dates, Relationship Status.

Processing your payment

After you place an order on our website you will need to make payment for the goods or services you have ordered, we use third-party services for payment processing (e.g. payment processors). We will not store or collect your payment details. Payment information is provided directly to our third-party payment processors whose use of your personal information is governed by their own privacy policies.

These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, PayPal and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

We use SagePay, a third party payment processor. Your payment will be processed by SagePay, who collect, use and process your information, including payment information, in accordance with their privacy policies.

Email and text message marketing: With your permission, we may also send you emails and text messages about our store, new products, exclusive events & invitations and other updates that enable us to serve you better, which is the sole purpose of obtaining this information, you can opt-out of these communications at any time.

We regularly check that all the information we hold is up-to-date, accurate and correct, you have the right to access, receive a copy, correct/rectify, update or delete/destroy the information we hold on you on every piece of communication we send you or at any other time by contacting us via email The personal information we collect and hold is stored for a maximum of five years before being securely destroyed or deleted.

The digital/electronic personal information we obtain is kept in secure, password protected online databases in the United Kingdom which are accessible only by trained Lord of London staff on password protected computers. All Lord of London staff have been educated about data protection and keeping data safe and secure as well as details of this Privacy Policy and have been briefed about our processes and procedures to keep all information safe.

Where information is collected in a paper/physical format, for example on an order form which will be completed with the customer present, this is stored in lockable filing cabinets and securely shredded when it is no longer needed/deemed necessary.

Your personal information may be accessible by carefully chosen third parties ‘data processors’ who provide services to Lord of London to enable us to serve you better. Examples of these data processors are SagePay, Google, Gmail, Addwell, Mailchimp.

From time to time, Lord of London may employ carefully chosen third parties for maintenance, updating and improving certain processes necessary for the operation of our Services. The providers of such services do not have permission to access, alter, copy or remove personal Data provided by Users of our Services.

We do not share or will ever sell your information to anyone without your permission, although you allow us disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and we may disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will inform you of this change, you will be given options to restrict our use of that Data, allow you to opt-out and use all reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.

We will from time-to-time use automated profiling to determine suitability of sending you various communications, for example by providing the optional information of your anniversary date we may contact you on or around this date via post, email or text message.

For any questions about this Privacy Policy, please contact our Privacy Compliance Officer via email at

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